Abstract:
Organisations are increasingly multicultural due to globalisation and migration trends. Intercultural communication, crucial in diverse workplaces, involves exchanging messages among employees from different cultural backgrounds. This can lead to varied interpretations of verbal and non-verbal cues, particularly in regions with high immigration rates, posing communication challenges. Cultural barriers can hinder smooth operations and contribute to less inclusive work environments. Therefore, addressing cultural communication barriers is crucial as they directly impact organisational effectiveness. This study aimed to investigate cultural barriers among employees at a local radio station in Durban. A quantitative research approach was employed, and structured questionnaires were distributed to all 55 employees at the radio station. A response rate of 82% was attained as 45 employees participated. The findings highlighted language barriers, instances of racism, cultural stereotyping, ethnocentrism, and nonverbal communication issues as prominent challenges. Language barriers were particularly prevalent, with respondents frequently experiencing difficulties in verbal communication. To mitigate these challenges, practical recommendations include fostering patience among employees, promoting understanding of diverse perspectives, encouraging open communication, enhancing language proficiency, and cultivating empathy. Emphasising essential communication skills like active listening and respectful dialogue in diverse settings is crucial for improving intercultural interactions and workplace inclusivity.
Author(s): Lindiwe Sharon Vilankulu, Veena Parboo Rawjee, Elvis Madondo